Most businesses are experimenting with ChatGPT but few are using it to get actual leads. They are asking it for blog ideas or writing captions but not tying any of it back to revenue. The truth is ChatGPT is not just a content tool. It is a strategy tool. If you use it right it can help you attract the right traffic write better funnels and convert more visitors into leads.
Here is how to use ChatGPT to generate more leads in a way that actually connects to your business goals.
Start with prompts that help you understand your audience
Most lead problems are not content problems. They are messaging problems. You are saying the wrong thing to the wrong person. ChatGPT can help you fix that fast.
Instead of asking it to write a blog post start by asking
- what are the top 10 questions [your audience] is asking before they buy
- what problems is a [job title] trying to solve in 2025
- what objections might [your ideal customer] have when looking at [your offer]
When you ask these kinds of questions you uncover pain points that you can turn into lead magnets headlines and landing page copy. The goal is to use ChatGPT like a strategist not a writer.
Use it to generate specific lead magnet ideas
Lead magnets work when they solve a real problem quickly. ChatGPT can help you brainstorm better angles and formats based on your buyer’s stage.
Instead of asking for general lead magnet ideas ask
- what’s a fast actionable checklist I could give someone looking to solve [insert problem]
- write a one page PDF that helps [persona] calculate their cost of doing nothing
- what would a calculator or worksheet look like for someone deciding between [option A and option B]
You can take these raw ideas and turn them into real assets that plug directly into your funnel. And because the ideas come from pain points the conversion rate is usually higher.
Improve your landing pages without hiring a copywriter
ChatGPT will not replace your top copywriter but it is great for fast testing. You can use it to rewrite headlines based on your customer’s voice or test different CTA angles without waiting weeks for revisions.
Ask it to rewrite your landing page headline with these prompts
- rewrite this headline to speak to someone frustrated with [pain point]
- write 3 CTA buttons that feel more urgent without being pushy
- summarize this landing page in one sentence that makes the reader curious
Then plug the copy into your site and watch how it performs. Even small tweaks based on emotional clarity can improve your lead flow.
Build content that supports your lead funnel
A blog is not a blog. It is the top of your sales funnel. ChatGPT can help you generate SEO-friendly blog topics that attract the right audience and link directly to your lead magnet.
Use prompts like
- give me 10 blog titles that answer buyer questions about [your solution]
- write an outline for a blog post that leads naturally into a checklist offer
- what content would help someone comparing [you] vs [your competitor]
Every piece of content should be built around a CTA. If someone reads your blog but does not move forward that is a missed opportunity. ChatGPT helps you structure the content so it answers real questions and leads somewhere.
Write email nurture sequences that actually convert
Once you get the lead you need to warm them up. Most businesses stop here. They collect the email but never follow up in a way that builds trust. ChatGPT can help you write an email sequence that does not feel robotic.
Try this prompt
- write a 3 email sequence for someone who downloaded [lead magnet]
- in email one thank them and link the resource
- in email two give a helpful tip they can use right away
- in email three share a short client story and offer a call
These types of sequences feel human and helpful not automated. They keep the conversation going and guide the lead toward a real decision.
Build outbound messages that don’t sound generic
If you do any kind of outreach ChatGPT can help you craft messages that stand out. Instead of cold templates that sound like spam you can ask it to write messages based on common frustrations or specific moments.
Use prompts like
- write a LinkedIn message that speaks to a [role] who just lost a team member
- write a cold email that starts with a client win and invites them to learn how we did it
- write a short message for someone who visited our pricing page but did not book
These micro messages can fill the gaps in your sales funnel and start conversations with leads you would otherwise lose.
Final thoughts
ChatGPT is not magic but it is leverage. If you use it like a strategist you will get better leads faster. It helps you understand your buyer speak their language and build systems that keep working even when you are not in front of the screen.
If you are just using it to write captions or summarize blogs you are missing the real power. But if you use it to clarify your offer improve your copy and build smarter content you will get more leads with less time and lower cost.
And if you want help turning these prompts into a full funnel strategy reach out at Inbound Marketer. We use AI like a growth tool not a gimmick and we can help you build a lead engine that runs on insight not guesswork.