Because you do not need more people. You need better leverage.
If your marketing team is still doing everything manually, you are already behind.
You do not need someone who just posts on LinkedIn or writes blogs from scratch. You need someone who can turn a single idea into a campaign across email, ads, SEO, and social. Someone who knows how to use the right prompts, the right tools, and the right data to get results faster and with fewer resources.
The right marketer today is not just creative. They are technical. They know how to move fast without losing clarity. They know how to build workflows using tools like ChatGPT, Surfer, Jasper, AdCreative, and Zapier. And most importantly, they know when to use AI and when to ignore it.
Hiring an AI savvy digital marketer means hiring someone who already works this way. You are not paying for potential. You are buying speed, insight, and execution.
What does an AI savvy marketer actually do
They do not just create content. They build repeatable systems that scale.
Instead of brainstorming topics for two weeks, they can use tools like AlsoAsked or ChatGPT to build a full content calendar in one afternoon. Instead of writing one blog post in four days, they use AI to create a high-quality draft in under an hour and spend the rest of the time refining and optimizing.
They do not guess which ad headline will convert. They use tools like AdCreative.ai or Copy.ai to generate multiple options, test them across different segments, and double down on what works. It is not just faster. It is smarter.
They do not build landing pages one by one. They use tools like Instapage or Unbounce with AI assistance to generate variations and test versions based on behavior or funnel stage.
They are not afraid of tools. They are fluent in them.
Why AI makes great marketers better
AI does not replace strategy. It removes bottlenecks.
A good AI savvy marketer will never hand you a blog post straight out of ChatGPT. They know that AI is just a starting point. What matters is how they turn that raw material into something that speaks directly to your customer.
They will use Surfer SEO or NeuronWriter to optimize for keywords that actually rank. They will feed audience data into ChatGPT to generate hyper-relevant messages. They will use Mutiny or Clearbit to personalize landing pages without asking engineering to step in.
The result is less delay, more testing, and faster learning cycles. That is how companies win now.
What to ask before hiring one
Anyone can claim they know AI. What you need is proof.
Ask them what tools they use weekly. Ask them to show you a campaign they built using AI. Ask them how they prompt for long form versus short form. Ask them how they repurpose one blog into five other formats. Ask them how they decide when to trust the tools and when to go manual.
If they cannot explain how they work, they are probably just experimenting. You need someone who is already using AI to deliver actual results.
This is not about the future. It is about now.
If your competitor is writing and testing five versions of a landing page today and your team is still reviewing one draft, they are going to win the attention and the lead. Not because their product is better. But because they shipped faster, tested faster, and learned faster.
That is what AI makes possible. But only in the hands of someone who knows how to use it.
Final thoughts
Hiring an AI savvy digital marketer is not a trend. It is the difference between doing more and moving faster versus falling into the same old cycle of delays and bloated campaigns.
If you want someone who knows how to use AI to drive strategy, simplify execution, and move quickly without compromising on results, start there. Do not look for someone who is curious about AI. Hire someone who is already using it daily.
And if you need help building that kind of team or want to see how this looks inside your business