If you do not know your audience you cannot market to them. And if you only rely on what you think they care about you are going to waste time building content offers and funnels that fall flat.
Good audience research gives you language not just data. It tells you how your buyers describe their problems what outcomes they care about and what objections stop them from moving forward.
You can use ChatGPT to accelerate this process but only if you know how to ask the right questions. You do not need surveys and spreadsheets. You need better prompts.
Here are the best ChatGPT prompts to research your target audience to create better offers and campaigns that actually convert.
Start by identifying the core problem they are trying to solve
Before you write anything you need to know what your audience is trying to fix or improve. The more specific the problem the clearer your message.
Prompt: list the top five problems a [job title] in [industry] is trying to solve in 2025. Make them specific and outcome driven.
This gives you clarity on what really matters to your buyer right now. Not what you think they need but what they are actively trying to change.
Understand what goals they care about most
People do not buy products. They buy outcomes. The clearer you are on what they want the easier it is to position your offer.
Prompt: what are the top five business outcomes a [job title] in [industry] is trying to achieve this year. Focus on metrics they care about.
This helps you connect your solution to something measurable. And it shows you what to focus on in your content landing pages and sales calls.
Find the language they use to describe their pain
Most marketers use their own words. But your audience might describe the same issue completely differently. When your copy matches their voice it feels natural and relatable.
Prompt: how would a [job title] describe their biggest frustration with [insert process or tool]. Write it like a quote or internal monologue.
Now you have raw phrasing you can use in headlines email subject lines or ads. You are no longer guessing how they think. You are using their words.
Identify what is stopping them from buying
Even if your audience wants a solution there is always something that makes them hesitate. Understanding those objections helps you write better follow-up emails and build stronger CTAs.
Prompt: what are five common objections a [job title] might have when considering [your solution or product type]. Include emotional and practical concerns.
You can take those answers and address them directly in your content. When you remove friction you increase conversions.
Dig into where they spend time online
Knowing where your audience hangs out helps you distribute content and run ads in the right places. You do not need a full media plan. You just need to know where they are already paying attention.
Prompt: where does a [job title] in [industry] go to learn about [topic]. List websites podcasts newsletters and communities.
Use this info to find partnerships create guest content or place lead magnets where they are already looking for answers.
Explore how they research solutions
If you understand their buying journey you can build content that guides them naturally through it. You do not need a funnel. You need to meet them where they are in the decision-making process.
Prompt: what steps does a [job title] usually take when evaluating [solution type]. What questions do they ask and what information do they look for first.
Now you can create blog posts guides case studies and webinars that answer those questions before your competitor does.
Build a mini persona without fluff
Most personas are filled with random facts that do not help with marketing. You do not need to know their favorite podcast or coffee order. You need to know what makes them take action.
Prompt: create a simple persona for a [job title] at a [type of company] who is trying to [solve problem]. Include their main goal key challenges buying triggers and objections.
This gives you a one-page reference you can use every time you write a campaign or build a new asset. You need to keep your message focused and relevant.
Final thoughts
You do not need a research agency to understand your audience. You need better prompts. ChatGPT gives you fast insights when you know what to ask. It is not about replacing interviews. It is about moving faster without skipping the strategy.
When you use these prompts you stop guessing and start creating content offers and emails that land. Because they are built around what your audience actually thinks not just what you hope they want.
If you want help turning these insights into a full content strategy reach out at Inbound Marketer. We build lead systems that are rooted in real buyer research not surface-level fluff.